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screen printing => General Screen Printing => Topic started by: screenxpress on June 23, 2011, 06:55:35 PM

Title: Interesting Reading - American Apparel
Post by: screenxpress on June 23, 2011, 06:55:35 PM

This link shows the top 10 companies expected to vanish from the landscape in 2011. 

One of them is AA.  This may be old news to some, but the article was interesting to read.

http://finance.yahoo.com/family-home/article/112989/brands-disappear-2012-247 (http://finance.yahoo.com/family-home/article/112989/brands-disappear-2012-247)
Title: Re: Interesting Reading - American Apparel
Post by: JayzTeez on June 24, 2011, 09:21:22 PM
wow sears i wonder what will happen with the craftsman line
Title: Re: Interesting Reading - American Apparel
Post by: screenxpress on June 24, 2011, 09:50:26 PM
Lends a new meaning to "lifetime warranty", eh?
Title: Re: Interesting Reading - American Apparel
Post by: Screened Gear on June 24, 2011, 09:58:46 PM
I hear this all the time from suppliers (that don't carry AA). AA is going out of business. No way is it true on the wholesale side. The retail stores? yes. the wholesale side no way. I have numerous clothing lines that will not use anything else. All the knockoffs are...junk. They all shrink inconsistently. I can't even offer many of them to my clients without worrying about them coming back, pissed.... (Hanes knockoff shrinks in the arms too much after wishing, gildans knockoff has a huge neck after washing, Canvas is a mess after washing much like the bellas (go figure). Anvil i have not tried but if it's like the others they make it will be the same. (if i am missing one let me know..,) American Apparel is top of the line in this industry (soft style wholesale shirts) Let me know what others think this is just my opinion after buying many of the others, washing them and then trying to wear them. Trust me i want a better knockoff so I can offer it to my clients. There is just not one that has as nice of material and shrinks consistently. I had a Tultex shrink 4 inches up on a v-neck. How can you sell that to a client with a straight face.
Title: Re: Interesting Reading - American Apparel
Post by: squeegee on June 24, 2011, 10:12:55 PM
Next Level has a decent product for the money, but AA definately trumps it.  Next Level direct is a real Cluster F though, so whenever possible I get mine from Bodek. 
Title: Re: Interesting Reading - American Apparel
Post by: mk162 on June 24, 2011, 10:59:39 PM
We have customers choose Next Level over AA all the time.  I only get them from Bodek.

Anvil and gildan fashion tees have a long way to go. 
Title: Re: Interesting Reading - American Apparel
Post by: JBLUE on June 24, 2011, 11:14:34 PM
Look into Optima cotton. I use those a lot. Customers seem to like them. A lot cheaper than AA and ten times less fibrilation.
Title: Re: Interesting Reading - American Apparel
Post by: Screened Gear on June 25, 2011, 03:20:49 AM
Look into Optima cotton. I use those a lot. Customers seem to like them. A lot cheaper than AA and ten times less fibrilation.


Optima cotton? I have never heard of them. Where do you get them?

I forgot to mention that I did find a brand of girls shirts They are SunApparel. http://www.sun-apparel.com (http://www.sun-apparel.com)  The line is sungirl. They make nice looking patterns. The cost is good. You can get V-neck, swoop neck and crew neck at the same price. 
Title: Re: Interesting Reading - American Apparel
Post by: brandon on June 29, 2011, 03:04:56 AM
AA isn't going anywhere on the wholesale side. We are a small shop and do several thousand AA blanks a month. I know other shops here that do that in a day. I know people that work in large shops else where that print probably 20 thousand a day of them. Multilpy that times all the shops in the country. Its just their dumb retail stores on every other block that is killing them. I think there are about 5 or 6 in Seattle where I live. This is a small city to begin with so why the need for that many? Half of them are empty when I walk past them. Bad management of overhead and payroll. But their selection of styles and colors for wholesale for us printers is amazing. And they are in stock way more than Bella, Canvas, Next Level, District Threads or anyone else. Don't even get me started on DT, what a waste of cloth. Anyway, my two cents. Gotta' go!
Title: Re: Interesting Reading - American Apparel
Post by: tonypep on June 29, 2011, 06:10:04 AM
They recd a flush of fresh capital recently from an investment group. Dov is staying on board at least for now. The retail stores were a bad idea. Trying to be all things to all people usually isn't a good idea. Ask Ed Hardy.
Title: Re: Interesting Reading - American Apparel
Post by: mk162 on June 29, 2011, 07:32:25 AM
Yeah, but with illegal immigrant crackdowns and the cost of goods and the influx of competitors, I don't know if that will help.

I agree, retail was the wrong way to go, but at least it drove up the percieved value on our end for our customers.  My folks loved that they could get them printed for $11 when the stores are selling them for $25.
Title: Re: Interesting Reading - American Apparel
Post by: Sbrem on June 29, 2011, 10:54:37 AM
Lends a new meaning to "lifetime warranty", eh?

Yeah, whose lifetime?

Steve
Title: Re: Interesting Reading - American Apparel
Post by: tpitman on June 29, 2011, 01:13:05 PM
Sad to see Sears failing. Their tool department has always been one of the most comprehensive, but for most common stuff, you can go to Lowes or Home Depot and get comparable tools with more convenience.
Title: Re: Interesting Reading - American Apparel
Post by: Shawn (EIP) on July 04, 2011, 03:02:19 PM
I'm a big fan of Hanes Nano and Anvil's Fitted tees. Tultex's 0202 are ok but very inconsistant.

Personaly I find AA a bit too thick, I'm wearing one right now. But they do stay true to size after washing.

So far my customers are loving the Hanes Nano tee. I've washed my personal sample at least 6 times and it still fits great.
Title: Re: Interesting Reading - American Apparel
Post by: mk162 on July 05, 2011, 07:39:39 AM
thanks for that, I just saw those the other day and was wondering if they were any good.

the main thing is AA isn't the only game in town anymore.
Title: Re: Interesting Reading - American Apparel
Post by: thinkdesign on July 07, 2011, 05:26:05 PM
Even if Sears goes under the Craftsman line will be sold to someone. The name is an asset and would be sold off.
Title: Re: Interesting Reading - American Apparel
Post by: mk162 on July 07, 2011, 05:37:59 PM
we were just talking about that today.  Ace might buy it if they can pony up the dough, that would help their brand a lot.

who knows maybe Wal-Mart will buy it. ;)
Title: Re: Interesting Reading - American Apparel
Post by: garagewear on July 07, 2011, 08:14:29 PM
KMart bought Sears and has started selling their Craftsman tools as well as wholesaling them to auto parts retailers.