Artist > General Art Discussions
The importance of art
Clark:
When a customer says they are going to send me the art to redraw, etc. I usually just ask them if they would like my experienced opinion on the design or whether or not they will allow changes. I make it a point to be honest with them and tell them how it can be improved upon. In the end, it's my belief that whoever is buying the shirts just wants them to be a success, however it is that they measure that, and it my goal to make the reality for them...sometimes you just have to be brutally honest with the client, and more times than not, they will learn to trust you and eventually give you full-creative control over all their projects if you do them right from the beginning.
DouglasGrigar:
--- Quote from: ZooCity on May 27, 2011, 11:58:30 AM ---Nobody around here is going to pay $250 for art going on a 130 pc order. If I quoted that out they would just go to another shop and take the lower quote. That great you can get that but doesn't seem possible out here.
--- End quote ---
They exist...
If price is the deciding factor for a customer - THEY WILL NEVER BE LOYAL if they don’t care that some bait-and-switch artist gives them blemish/seconds for shirts, a crappy print with 110 mesh pooped on so thick it looks like it was applied with a masons brick trowel - of course art is not an issue for that type of customer!
You can either whore-out and watch your pricing so that you match your desired profit against your cost structure or give up the job to the troglodyte down the street.
We are screen printers involved in garment decoration (or printing in general if you prefer) it is a craft as part of a business.
Walmart sells blank shirts, and makes a profit.
Frog:
--- Quote from: ebscreen on May 27, 2011, 02:25:33 PM ---I agree Clark, I think we have all printed our share of instant car wash rags.
For me the trouble is not in producing or charging for better art, but in finding a way to
say "your art sucks" nicely.
--- End quote ---
Last Sunday, I just asked a potential customer, if they insisted on me using their art without my improvements on it, to sign a promise to not disclose who printed the shirts!
Hey, they didn't come back with the order, on Monday, hmmmm.
DouglasGrigar:
--- Quote from: Frog on May 27, 2011, 02:56:21 PM ---
--- Quote from: ebscreen on May 27, 2011, 02:25:33 PM ---I agree Clark, I think we have all printed our share of instant car wash rags.
For me the trouble is not in producing or charging for better art, but in finding a way to
say "your art sucks" nicely.
--- End quote ---
Last Sunday, I just asked a potential customer, if they insisted on me using their art without my improvements on it, to sign a promise to not disclose who printed the shirts!
Hey, they didn't come back with the order, on Monday, hmmmm.
--- End quote ---
This comes down to several things.
Craft - dang, I rock that design...
Business - did I make a profit...
Service - did I make that customer happy...
Marketing - will that design and job get more customers...
From a survival standpoint - did that check get credited yet....
I think I have come to value facts over anyones feelings including my own...
GraphicDisorder:
Art is what started me in printing, so its safe to say I care about it the most. In my opinion the design is what sells the shirt, not the printing, or who printed it at least not to the same degree.
I even find it hard to print these boring shirts with just text or something on them. Not that we dont from time to time, but even then I will often spice it up free beacuse I find that if they sell shirts easy or easier than before then they will remember that, and come back for that again.
But, I charge for art 99% of the time and I think it should be charged for. People want to buy a shirt that they like, not just a shirt, if the design/art wasn't important we would all be in blank shirts.
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