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screen printing => General Screen Printing => Topic started by: Doug S on March 25, 2014, 02:27:16 PM
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What would everyone charge for 700 GIldan 2000 Red shirts with 3 colors back and 1 front. I'm coming up with $5.70 ea + tax and shipping.
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im at 6.10. but i feel like we are always a bit more expensive than most...
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I'd be at $5.30, with standard upcharge for plus size shirts.
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Bottom feeder checking in. Id be at $4.70, add $1.50 for 2xl and up. Free set up. Plus ship or pick up.
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I appreciate everyone's input. I just redone our pricing structure and wanted to make sure I was in a ballpark price. I know each of us have to price it to where it works for us. I definitely don't want to lose a job but don't want to work for free either.
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1.50 extra for 2XL????? That seems pretty low based on the up charges the suppliers are charging....
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We are charging a $1.85 for 2x and above here. Which sometimes doesn't cover it. If the order is large enough we will let it slide though.
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$4.79 S-XL, inclusive +ship.
We have a standard markup so plus sizes are whatever we are getting charged for them, varies a lot from brand to brand. They do seem to be high lately.
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1.50 extra for 2XL????? That seems pretty low based on the up charges the suppliers are charging....
Would be shocked how many jobs we've got where someone is over charing for the few items 2xl and up and they walk a 500pc order right outta there to me. I'll take it and smile all the way. Just another difference is us bottom feeders.
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Sanmar Canada is C$2.70 extra for 2XL - Gildan 2000.....
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1.50 extra for 2XL????? That seems pretty low based on the up charges the suppliers are charging....
Would be shocked how many jobs we've got where someone is over charing for the few items 2xl and up and they walk a 500pc order right outta there to me. I'll take it and smile all the way. Just another difference is us bottom feeders.
So you eat part of the additional cost of the plus sizes? Like a loss leader?
I could see that working with groups that don't want to pay extra for them, just not sure where the money is recovered in the pricing though.
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1.50 extra for 2XL????? That seems pretty low based on the up charges the suppliers are charging....
Would be shocked how many jobs we've got where someone is over charing for the few items 2xl and up and they walk a 500pc order right outta there to me. I'll take it and smile all the way. Just another difference is us bottom feeders.
So you eat part of the additional cost of the plus sizes? Like a loss leader?
I could see that working with groups that don't want to pay extra for them, just not sure where the money is recovered in the pricing though.
It's not complicated... Before print costs I charge $3 for a g200. Add $1.50 for 2xl and up that adds up to $4.50. Not a single size 2xl - 5xl cost me no $4.50 each. Still making money on the blank and still making it on print.
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Right, so you're, at least potentially, eating part of the cost. The 2XL isn't priced at your standard markup, just a flat rate up charge of $1.50 so those sizes are not as padded as the standard sizing. In fact they could be padded as thinly as $0.10. Either the markup on the standard sizing or your print charges makeup for this risk you are taking.
The risk? When your client calls and asks if they can get another (5) 2XL on that order you are potentially looking at shipping costs (whereas free shipping is normally presumed) if you aren't able to combine those pieces with another PO for the day or don't have it in stock and it has to be ordered to keep on schedule. Maybe you even need to expedite those 5 shirts. That $0.50 probably ain't going to cover your UPS tab to ship them.
This is probably less of an issue for those not in the sticks but we have to be very careful about it here. We have standard markups that apply to all products over our cost, case, from the vendor to ensure that we do not lose money on product that passes through our hands due to shipping or the labor involved in ordering, receiving, QC and returns.
I would really like to do something like you are doing with the plus size pricing Brett but I think we could potentially lose a lot of money considering our shipping situation. Just another perspective.
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Right, so you're, at least potentially, eating part of the cost. The 2XL isn't priced at your standard markup, just a flat rate up charge of $1.50 so those sizes are not as padded as the standard sizing. In fact they could be padded as thinly as $0.10. Either the markup on the standard sizing or your print charges makeup for this risk you are taking.
The risk? When your client calls and asks if they can get another (5) 2XL on that order you are potentially looking at shipping costs (whereas free shipping is normally presumed) if you aren't able to combine those pieces with another PO for the day or don't have it in stock and it has to be ordered to keep on schedule. Maybe you even need to expedite those 5 shirts. That $0.50 probably ain't going to cover your UPS tab to ship them.
This is probably less of an issue for those not in the sticks but we have to be very careful about it here. We have standard markups that apply to all products over our cost, case, from the vendor to ensure that we do not lose money on product that passes through our hands due to shipping or the labor involved in ordering, receiving, QC and returns.
I would really like to do something like you are doing with the plus size pricing Brett but I think we could potentially lose a lot of money considering our shipping situation. Just another perspective.
You are over paying if you'd be just padded .10 on those 2xl and up at the price I posted.
I haven't ran into the scenarios you laid out and we make money on all garment sizes and sure maybe not the same percentage on a 5xl as a XL but guess what...my customer can look at my chart and know a price of the complete order. If you don't think that earns some jobs each year you'd be kidding yourself. I'll take it...
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You are very, very, almost unbelievably lucky fella if you've never had a scenario like that. Count yer blessings!
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You are very, very, almost unbelievably lucky fella if you've never had a scenario like that. Count yer blessings!
Well to be more clear sure I have had people want to add to a order, but we are 1 day zone from one of our suppliers, zero issue to get it here. We never have a problem finding enough stuff to get to free shipping either. So I don't see any risk there that out weighs loosing a order over a few cents more in mark up on 2XL and up. Even in our niche were most guys are big dudes the orders are still most always a small portion of 2XL and up than the bulk of the order since they are buying to resell them in most cases.
There are a lot of ways to draw people into being a customer. This is one for us and it's paid off in spades. I just did a 5,000 shirt order and they went with us due to the difference of $.25 cents in mark up on the 2XL and up. Of those 5,000 shirts, there were 300 2XL's. So the other guy lost a 5000 order over $75 bucks. That's not the only order we have gotten like that either.
In the event we no longer are covering the costs of 2XL and up, we'd raise that price.
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You gained a 5K piece order over $75 bucks...nice. If we lost a 5K piece order over $75 then we didn't provide the service we should have. If a customer doesn't care about service or quality and is only motivated by price then they probably won't be a customer of anybody's for very long because there will always be someone who will do it cheaper. Take the 5K piece job and cash the check and be glad.
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Sanmar Canada is C$2.70 extra for 2XL - Gildan 2000.....
better phone your Rep, it's $1.88ea. extra ea. for me.
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You gained a 5K piece order over $75 bucks...nice. If we lost a 5K piece order over $75 then we didn't provide the service we should have. If a customer doesn't care about service or quality and is only motivated by price then they probably won't be a customer of anybody's for very long because there will always be someone who will do it cheaper. Take the 5K piece job and cash the check and be glad.
Yup and we get and keep customers like that everyday. Just because people shop on price don't mean they won't stick around once they found a good printer at a good value.
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Sanmar Canada is C$2.70 extra for 2XL - Gildan 2000.....
better phone your Rep, it's $1.88ea. extra ea. for me.
Sanmar Canada has pretty much told the little guys to "piss off" with their pricing.....I have pretty given up trying to sell much in the way of tees these days.....Except Zorrel for folks that want something cheaper than the name brands......
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Brandt you could be right, but I'm leaning more with what Alan said, it's very hard to keep a price shopper for a long term customer if they are price driven no matter how good you print the order. If they thought they beat you down once they will most certainly try and do it again, we've had some of our customers tell us they had to get 3 quotes and ours was a few cents higher and they still went with us, because they felt good about working with us. We all are price shoppers there's suppliers I buy from even though they are higher than another place, because I like and trust my sales rep, but who am I your company is shooting up a like rocket so you must be doing something right.
Darryl
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Brandt you could be right, but I'm leaning more with what Alan said, it's very hard to keep a price shopper for a long term customer if they are price driven no matter how good you print the order. If they thought they beat you down once they will most certainly try and do it again, we've had some of our customers tell us they had to get 3 quotes and ours was a few cents higher and they still went with us, because they felt good about working with us. We all are price shoppers there's suppliers I buy from even though they are higher than another place, because I like and trust my sales rep, but who am I your company is shooting up a like rocket so you must be doing something right.
Darryl
I didn't drop my price so they didn't beat down anything. Everyone that comes to you the first time is a little bit at least about price. The notion that goes around that a shop can't keep a customer who found them while pricing shopping is ridiculous.
I say let them find me on price. We will keep them on service, print, and art.
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The notion that goes around that a shop can't keep a customer who found them while pricing shopping is ridiculous.
While this is true, I'm talking about real price shoppers, I have customer's that was price shopping and they are still with me today, but these customer's are not ordering 2k to 5K shirts every month or so. Those 2k/5k type of customer's tend to price shop and are only loyal to the cheapest, you've had them and I've had them you make the money and move on.
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The notion that goes around that a shop can't keep a customer who found them while pricing shopping is ridiculous.
While this is true, I'm talking about real price shoppers, I have customer's that was price shopping and they are still with me today, but these customer's are not ordering 2k to 5K shirts every month or so. Those 2k/5k type of customer's tend to price shop and are only loyal to the cheapest, you've had them and I've had them you make the money and move on.
For sure everyone gets and looses people that are just pure price shoppers, but we've managed to keep most all of those. Certainly lost a few though. I think our prints, art, price and our service are well above the average out there. There's certainly better than us. But there are tons worse than us. When we see a client price shopping and they do bounce out for minute, many of them return. I am OK with that. Many of us do the same things in life. We try out another car brand, we buy another type of phone, we try a different restaurant and so on. Let them try someone else.
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Experience shows we have lost a lot of price shoppers in the past due to them always looking for cheaper. And it never had anything to do with our quality or turn around time. Proof of concept is the amount of them that came back explaining they made a mistake with some cheapo and got bad quality work, but they miss our quality so they are back.
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We've had a few customers leave over the years and depending on what the reason they leave for the majority will eventually come back. That tells me our price is fair, our quality and service it top notch. We have a weak spot or two in the sales staff that I can't really do anything about so we end up having to break our backs to make up for those people who can't seem to focus on one order long enough to actually get the shirts purchased and the order written up completely. The customers we've lost due to a bad salesperson doesn't usually come back no matter how great everything else is.
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I've had two clients leave over price and come back after seeing poor printing or feeling "unappreciated". I have also had a handful never come back. In the interest of being honest, none of those kinds of clients are enjoyable to work with and I could mostly care less whether they use me or not. They always seem to be the pickiest and most time consuming to finalize the details on a job, while at the same time trying to pinch pennies and negotiate over pricing. It isn't worth the 25 emails to figure out their one color text design that they want ASAP and complain about paying anything for...