screen printing => General Screen Printing => Topic started by: blue moon on June 13, 2015, 04:11:23 PM
Title: Just shot a shop video
Post by: blue moon on June 13, 2015, 04:11:23 PM
had few hours yesterday to finally shoot something. Yes, it is a preliminary, the music is real corny (I could not resist) and it probably does not belong out in the open, but I need suggestions!
Lay it on, what needs to be changed and what needs to be added. ahem, yes, we'll clean the shop a little more for the next one. . .
pierre
Title: Re: Just shot a shop video
Post by: LuckyFlyinROUSH on June 13, 2015, 04:25:33 PM
Please don't take this as "Dick".
Were you meaning to be artsy fartsy showing the whole thing? Or did you want someone who doesn't know about your company to watch it?
If so...you need Uptempo, catch your readers attention and keep it. Who cares about putting squeegees in? Viewers don't care about art printing, they care about a glimpse of the cool machines and mostly you as the owner and t-shirts you have printed.
Title: Re: Just shot a shop video
Post by: blue moon on June 13, 2015, 05:04:48 PM
not taking it that way, thanx for the feedback!!!
this is supposed to be "this is how we do it" video, I am about to put something together showing off the prints.
'not much thought has gone into the story, it was just a bunch of shots put together. . .
yeah, faster music is needed, no doubt about that. Many shots are too long and some stuff is missing. Needs the exposure and back of the dryer at the minimum.
pierre
Title: Re: Just shot a shop video
Post by: Itsa Little CrOoked on June 13, 2015, 05:39:03 PM
I loved(!) the music, but I'm a musician. (Classical training) I made my living for 15 years teaching kids how to play and enjoy music such as this. As long as the quality is there, I'm fine with most every musical choice, except rap and whiny, nasal sounding country.
No helpful criticism from me, sorry. I wasn't expecting a blockbuster, 30 million dollar opening weekend.
I just felt like I took The Nickle Tour through your shop, and I plan to watch it again, but I need to finish reclaiming first.
Stan
And Lucky, was that you and your shop? Seems like I remember you are in KC... I oughta stop by sometime. Looks like you've got quite the setup! I'm about 3 hours from KC.
Title: Re: Just shot a shop video
Post by: tpitman on June 13, 2015, 06:07:45 PM
Only one guy with a pony tail and no evidence of beer? That ain't no screen printin' shop. J/K . . . sorta. Shots of a multicolor print being printed, maybe from computer screen to finished print, and a little faster would be a little more exciting and more illustrative. Can't say that your shop needed cleaning. It looked pretty good to me. Nice press. One thing I noticed on your credits was "Blue Monn Promotional" . . . a typo?
Title: Re: Just shot a shop video
Post by: LuckyFlyinROUSH on June 13, 2015, 06:12:46 PM
Pierre,
I think since you guys print much cooler stuff than we do you should mainly focus on that. Less on the process. Maybe a separate video with narration explaining the process.
Crooked, Nope! That's something M&R posted.
I am in KC, and you are willing to stop by and play with whatever you want. I'm usually there on weekends too. 14c falcon 10c sports i-image starlight etc
Title: Re: Just shot a shop video
Post by: blue moon on June 13, 2015, 06:23:43 PM
Only one guy with a pony tail and no evidence of beer? That ain't no screen printin' shop. J/K . . . sorta. Shots of a multicolor print being printed, maybe from computer screen to finished print, and a little faster would be a little more exciting and more illustrative. Can't say that your shop needed cleaning. It looked pretty good to me. Nice press. One thing I noticed on your credits was "Blue Monn Promotional" . . . a typo?
thanx! fixed the typo localy, but will have to push out when I come back on Thursday.
yes, a nice multicolor will look better.
how long should a video like this be?
pierre
Title: Re: Just shot a shop video
Post by: redwoodtees on June 13, 2015, 06:42:49 PM
I think it's a pretty cool video. I think it would benefit from some editing. I would edit each "step" down to a much shorter scene, showing just the most interesting part (e.g. edit out the part where we are staring at the computer graphics program but nothing is really happening, and the part where the print head is moving back and forth but nothing is coming out, etc. I think it would be cool to have the end to end process covered in like 60 seconds, and then spend the rest of the video showing off cool things you have printed.
Title: Re: Just shot a shop video
Post by: tpitman on June 13, 2015, 08:40:30 PM
Only one guy with a pony tail and no evidence of beer? That ain't no screen printin' shop. J/K . . . sorta. Shots of a multicolor print being printed, maybe from computer screen to finished print, and a little faster would be a little more exciting and more illustrative. Can't say that your shop needed cleaning. It looked pretty good to me. Nice press. One thing I noticed on your credits was "Blue Monn Promotional" . . . a typo?
thanx! fixed the typo localy, but will have to push out when I come back on Thursday.
yes, a nice multicolor will look better.
how long should a video like this be?
pierre
I'm no Michaelangelo Antonioni, but I'd cut the screen washing and coating. Again, a quick view of your art guy with a great graphic on his monitor, then really quick film and exposure, with the emphasis on quick. Show ONE exposed screen, or maybe the whole lot of screens of a complex job in quick, QUICK succession, then show your press pounding out a few of the colors being laid down, then the dude with the ponytail snapping the shirt off the screen and pitching it on the dryer, then taking a sip of his beer (okay, maybe skip the sip), and the shirt coming out the other end and hold it up for all to behold. Others have done this kind of thing, but you're head and shoulders above a lot of us shlubs. Show it, man.
Title: Re: Just shot a shop video
Post by: 3Deep on June 13, 2015, 10:05:03 PM
P your vid darn near put me to sleep, you guys do some very cool stuff and you should show off your awards/t-shirts and talk in the vid....show some of the high end seps then the printed t-shirts. I wish I had the nerve to even try and do a vid for our shop, but your on the right track hey and axe that music ;D
darryl
Title: Re: Just shot a shop video
Post by: blue moon on June 13, 2015, 10:24:18 PM
thanx for the feedback everybody, I'll make most of the suggestions happen in the next video!
this one is a little long as it will be running in the booth during the show so longer sequences are appropriate. The version going out for the marketing purposes will have to be shorter with more upbeat music. Overall, for my second video and three hours with a camera I was happy with it.
'not big on interviews (there's no way around it sometimes, but I prefer to stay off the camera) so we probably won't be doing one of those, but something with all the cool designs is on the list.
'keep 'em coming!
pierre
Title: Re: Just shot a shop video
Post by: RGB on June 13, 2015, 10:55:19 PM
It seemed a bit slow and almost put me to sleep.... THEATRICS MAN!, put on a shiny jacket, giant sunglasses, and a big yellow wig... yell and wave your cane at the worker guys. A big dog hiding under the table quaking with fright! ::), Well you get the point, make it fun to watch.
Title: Re: Just shot a shop video
Post by: Rockers on June 13, 2015, 11:08:39 PM
The music is a real turn off;) Combined with the slow pace of the whole thing I did not make it through the whole video. Sorry. I would really cut the length of each section , have some text layovers, make some proper transitions, all simple to do in any video editing software. And I would get rid of the sound, just play music. I don`t think anyone wants or needs to hear the sound of someone degreasing a screen;) or the printer spitting out a piece of film. And the overall length of the video, well I would cut it down to 2.30 minutes max. I don`t think potential clients are willing to watch a 5 minute shop video.
Title: Just shot a shop video
Post by: sweetts on June 13, 2015, 11:18:23 PM
http://youtu.be/IDEqvjfN6PI
One I did last year but never posted its suck vill but you get the idea for text
Roger Www.rtscreendesigns.com
Title: Re: Just shot a shop video
Post by: sweetts on June 13, 2015, 11:37:33 PM
I would brand everything in the video, shorten up the sequences and add text about what is going on. Employees in blue moon apparel, the screen getting wash out, blue moon logo, the printing,everything , should all be the blue moon logo. Keep it short a minute and a half, maybe narrate or add an ending with a who we are. For the dryer section why not send down your best shirts ending in your logo'ed shirts.
Title: Re: Just shot a shop video
Post by: Maxie on June 14, 2015, 08:14:37 AM
Pierre,. Looks like you've produced a instruction video. Have at look at my www,tmax.co.il there are two videos there, one produced by my brother who is a professional photographer and the other by a serious video producer that Kornit employed. I'm not saying they are great but they'll give you some ideas. One of the things you'll see is that they have very fast scene shots, about 4 secs. Yours are all too long. You don't need to clean the shop, it's looks really clean compared to mine but zoom in and not show that whole shop. The shot underneath the printer doesn't work well also why wash a clear screen, if you have a exposed image or emulsion it will add color. You can expose a image with your logo and wash that. One or two questions, I see you have cartridges in your Epson that are clear, are you only using black in one head? I see a card leaning on the side of the frame, do you print like that? I've though of doing this with spatulas but I'm scared they'll get caught up in the flood or squeegee.
Title: Re: Just shot a shop video
Post by: mimosatexas on June 14, 2015, 09:32:10 AM
I did a ton of video production in college, mostly corporate video, but worked on some documentary film and lots of music videos. People have already touched on the MAJOR issues of pacing and overall feel (the music is fine, but the way it’s shot makes them feel disconnected).
It is hard to really explain in a quick forum post, but here are a few general pointers and some more specific things to be aware of:
Pacing needs to be faster without a doubt. You can keep pretty much the same length, and even the same length per "scene" or part of the process you want to show, but you need to keep it interesting during that time. If you ever watch TV or film, notice that there are cuts every 1.5 seconds or so. Not every cut has to be that quick, but you need lots of changes visually or people get fatigued and lose interest. A typical scene should have wide shots, close ups and a variety of in between shots. You should avoid slow zooms and panning as well unless they serve a specific purpose, otherwise they just scream “home movie”. Pretty much every time you pan or zoom in the video should be a cut to a new shot.
Also, avoid cuts where the shots are too similar. Avoid wide shot to wide shot as it just looks weird. Go wide, close, wide etc. At around 3:50 you have a weird edit like this where it looks like the camera just moves up a foot. A small shot in between that was wider or close would make that feel less awkward.
To put it simply, in every section of the video you use a single shot with few or no cuts. Instead, you should shoot a wide shot of your scene from a central vantage point, then a wide from one side or both, then something like an over the shoulder shot, then as many close up shots as you can of details within the scene. Then at the end, mix them all together in an interesting and linear way. Use your wide shots to break up smaller parts of the process where you are close-up and to fill any gaps that would otherwise cause issues with linear time. Get creative with the close-ups, like maybe have the camera pan vertically “with” the scoop coater close-up from the side, but you will need a wider establishing shot first to give that shot context, and should show the finished product from a wider vantage as well. 3 shots for a few seconds of one single part of the process, but it is now much more interesting to the viewer.
The goal is to make the time in your video feel linear and arc cohesively, but I can’t think of a single project I worked on where things were filmed in anywhere close to a one to one ratio and in the proper order. You should end up with somewhere between 8 and 12 times as much footage as actually goes into the video. I would map out your processes you want to capture, think about the finite details within each scene you want to show. Literally make a checklist with every small detail you want to show and how you can show it (wide vs close-up vs creative shots, where will the camera be?). Then tick them off as you shoot them. Even simple stuff like printing the film can be made interesting by showing the loading of the film, screen cap of clicking print, or an over the should shot of the same, then a close up of the head moving in the printer, maybe some quick time lapse (cutting time like in the current video rarely works well and feels like a mistake), then a wide and close-up of the final film.
Honestly I could probably go on for pages about this stuff, but I won’t. Also, watch for small mistakes like odd focus (the girls head vs the computer screen in the third shot of the video for example) as those are easy to avoid and make everything seem a lot more amateur.
Title: Re: Just shot a shop video
Post by: RGB on June 14, 2015, 11:11:49 AM
thanx for the feedback everybody, I'll make most of the suggestions happen in the next video!
this one is a little long as it will be running in the booth during the show so longer sequences are appropriate. The version going out for the marketing purposes will have to be shorter with more upbeat music. Overall, for my second video and three hours with a camera I was happy with it.
'not big on interviews (there's no way around it sometimes, but I prefer to stay off the camera) so we probably won't be doing one of those, but something with all the cool designs is on the list.
'keep 'em coming!
pierre
You will do MOST of the suggestions? Omg, *(Jennifer throws her hands in the air)* WHATEVER, So the big yellow wig is out?... (Laugh and Laugh ).... No, really though, Your vid has been getting abused pretty much right from the start of this thread, (And in all reality I probably couldn't do much better). However There are good points too. The start page is pretty cool, and the complexity of the press does work in your favor....Oh, and the worker guys are kinda hot. :P
Title: Re: Just shot a shop video
Post by: Homer on June 14, 2015, 11:45:09 AM
needs more cowbell.....and some boobs.
Title: Re: Just shot a shop video
Post by: Dottonedan on June 14, 2015, 09:07:41 PM
For printers, if can be interesting so shoeing that at an ISS show, ok. For customers, not at all.
The viewing of the type setting, moving around in the window was pretty slow as well as the reclaiming the screen scene. No image there of interest.
Everything they said AND, since you are not that much for getting in front of the camera, you probably could do with a spokes persons (someone representing the Co). Someone who speaks well and is appealing to the viewers. A clean cut guy in a suit, A professional looking woman, etc. You could PAY someone on that FIVER site for some very low cash. I see people doing that a good bit. How about using your Artist? She seems clean cut.
Title: Re: Just shot a shop video
Post by: blue moon on June 14, 2015, 11:10:40 PM
Awesome feedback, thanx guys. Mimosa, that was priceless, thank you!
It'll be couple more weeks before I am back to it. Should be fun as I have planty of guidance and ideas.
Thanx,
Pierre
Title: Re: Just shot a shop video
Post by: whitewater on June 15, 2015, 08:16:41 AM
I didnt make it through the whole thing..def shorten it up.
You can check out ours on the front page of our website. My screen guy last summer graduated from school for video production and just did it. I dint have time to go over anything for him..LOL..so he shows alot of mess..Yea so no comment on how messy we look, we had just moved in to our new place!
sawyershirt.com
Title: Re: Just shot a shop video
Post by: starchild on June 15, 2015, 08:29:05 AM
I really liked the video Pierre.. Absent of narration, I think there's an opportunity there to include subtitles for every step of the process. The persons this is directed to, will appreciate it more, will come away with more, if the video would be able to answer more questions, than confuse more, inquisitive minds.
Title: Re: Just shot a shop video
Post by: jvanick on June 15, 2015, 08:35:37 AM
I like the idea of the 'whole' process video that you can send customers to when they ask why does it cost what it does/why does it take so long...
(Definitely include things like registration, etc).
However, for a 'general' shop video, definitely needs to be streamlined, and 'arty'... I've heard that anything over 1:30 is too long.
Title: Re: Just shot a shop video
Post by: GKitson on June 15, 2015, 10:04:56 AM
In response and support of Pierre the budding video editor his presentation will be used on a trade show floor where the viewer does not have access to a remote to change the channel if the content does not capture their attention in 3 seconds.
However, they can vote with their feet and move on.
Just another thought.
~Kitson
Title: Re: Just shot a shop video
Post by: 3Deep on June 15, 2015, 10:42:36 AM
However, they can vote with their feet and move on.
Greg your just to generous ;)
darryl
Title: Re: Just shot a shop video
Post by: rmonks on June 15, 2015, 12:07:47 PM
Cool Video! I have never seen anyone coat screens two handed like in the video. I have always used one to hold the screen at an angle and the other hold the scoop coater. I may give your method a try. Also was wondering why your press operator was manually indexing .
Title: Re: Just shot a shop video
Post by: AAMike on June 15, 2015, 12:12:14 PM
Is that a steadicam for the smooth movement? I enjoyed the content but would have used a rock/hip hop vibe. Or Pink Floyd, Money!
Title: Re: Just shot a shop video
Post by: Squeegie on June 15, 2015, 02:05:16 PM
As others have said...interesting stuff, just too slow.
Someone already asked about the manual index and I was wondering about the flash prior to any ink on the shirt. Seems like a waste of electricity.
Bill
Title: Re: Just shot a shop video
Post by: Screened Gear on June 15, 2015, 02:47:30 PM
I'm a fan of speeding everything up and using creative angles to film the process. Make it fun.
Title: Re: Just shot a shop video
Post by: inkbrigade on June 17, 2015, 03:10:05 AM
Pierre, Could have been a little faster paced, but I liked the video. I'm a freaking screen printing nerd and love to see how other people do things. I could watch those videos on youtube where they show how ice cream is made or whatever all day :)
Heres a video we did at the old shop a few years ago: https://vimeo.com/56267479
Title: Re: Just shot a shop video
Post by: LuckyFlyinROUSH on June 17, 2015, 11:16:07 AM
Looks good!
Title: Re: Just shot a shop video
Post by: Donnie on June 17, 2015, 12:03:52 PM
I liked it.... :)
Title: Re: Just shot a shop video
Post by: LoneWolf2 on June 17, 2015, 04:44:03 PM
Pierre, Could have been a little faster paced, but I liked the video. I'm a freaking screen printing nerd and love to see how other people do things. I could watch those videos on youtube where they show how ice cream is made or whatever all day :)
Heres a video we did at the old shop a few years ago: https://vimeo.com/56267479
Ink, Where'd you get that light table for the film alignment grid?
Title: Re: Just shot a shop video
Post by: Maxie on June 17, 2015, 04:44:42 PM
Ink Brigade Like your printing
Title: Re: Just shot a shop video
Post by: DannyGruninger on June 17, 2015, 06:21:40 PM
Here was a video we did for my old shop.......It is decent but could use a lot of improvement. Planning to do a video next month showing my entire new operation so I'll post that up when we finish it up but maybe this old video will provide some ideas