Looks like a super-fancy version of the 1-color tabletop press I got to put in the garage at home. Had excess inventory of my roller derby team's tee that wasn't moving (because everybody who wanted one bought one). So I made a screen at work of a bunch of one-liners. Brought the screen home and f-p-f'ed 1 color slogans using a heat-gun to gel between strokes, cured in the oven in the kitchen. (I don't bake ever, so, whatever about that.).
For $100 + heat gun (plus laser thermometer for the oven) I considered it a great deal.
This thing in OPS post, for the price, seems like overkill for my needs and underkill for any real production. You can get a 4 color table top brand new with inks and screens starter kit for half as much brand new.
...oh yeah, and my one-liner idea moved a ton of dormant inventory quickly. Totally worth the investment.