i dont think that some of these 'kitchen table shops' calculated the ROI of the equipment - by the time the machine is paid off its not really worth much because in those years the newer generation of printer is better and cheaper to run. i dont think we even broke even on our DTG printer (F2000 epson).
we used to print stickers on a roland ecosolvent printer and we werent making money on it.
i think the only thing that consistently makes us money is screenprint and embroidery. anything digital we have someone else make it and ship to us, its substantially cheaper, easier, faster and less of a headache for us.
if you buy a Roland sticker printer, how much profit can you make per sticker? pennies or dollars?
We have 2 "sticker printers" but we don't really make stickers in that sense, we do car wraps, fleet graphics, signage etc. Sticker shops don't exist around here since it's so easy to go to sticker mule and get 50 stickers for 25 cents... The CriKet Karens Tom is speaking of is a major issue though. Like I've said a million times, they completely suck the value right out of a printed shirt... "Kathy Krafter" has a cute idea for a Cheer T shirt and all of a sudden the cheer team is buying their goods from her, cool there goes another account. They only see the price, zero value in anything else..... Look what's going on with AI and artwork..... It used to take time and skill to create a custom design. Now any idiot with a phone can cough up any design you want, print ready, send it to S&S/ Ninja, get your DTFs and blank Ts and HEY you're in business, zero equipment except an Ebay heat press!...And color count means nothing so you can't really price based on number of print colors anymore....it sucks, HOWEVER the people that buy from us are buying from the relationships and service we provide. Just so happens we sell these type of goods....I know a lot of larger companies wouldn't trust Suzy in her basement to print off 10k worth of merch so go ahead, take all the "Baby's 1st Birthday" T's, but please don't tag me in those posts looking for someone....
You want a fun industry, look at what's going on with music! If anyone follows Rick Beato on YouTube, he's really good at explaining it...AI and technology is causing some serious damage.... It's like we're all in this race to be bigger, better and faster but we have no idea where the finish line is and no real reason to get there first...